About Us

Modern Enterprises Expert Trading Co. LLC – (MEET) is one of the companies of the Albatha Retail & Home Products Group, a part of Albatha Holding, UAE. The Group has been at the forefront of consumer electronics industry for over 5 decades via its companies that were established in 1950’s, well before the development of the oil industry in the southern Gulf. Over decades our companies represent established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry in markets across the GCC.

MEET offers a complete range of high quality & value for money consumer electronics & home appliances catering to the needs of consumers in the Kingdom of Saudi Arabia. These include air-conditioning products such as Split Air Conditioners, Window Air conditioners, Air-Purifiers & Air-Coolers. Cooling appliances such as Refrigerators, Freezers and Chillers. Cooking & Kitchen Appliances such as Cookers, Microwave Ovens & Dishwashers. Washing & clothing care appliances such as Washing Machines Dryers, Iron, Steam Iron. Small Kitchen Appliances such as Kettles, Juicers, Blenders, Food Processors, Meat Grinders, Hot Plates, Fryers etc. Personal Care & Home Utilities such as Hair dryers, Vacuum cleaners, and a complete range of Hi Definition LED Televisions. MEET products are sourced in conformity with the SASO certificate, and energy efficiency registration compliance requirement for the Kingdom.

MEET represents the Super General Brand in Saudi Arabia, that is also owned by the Albatha group. Super General is a leading global value-for-money brand, with an exhaustive product range meeting the need of every household and lifestyle requirement and is sold in over 50 countries.

MEET plans to be a market leader in the Kingdom of Saudi Arabia, with a countrywide network of dealerships and strategically placed showrooms, supported by state-of-the-art and fully equipped service centers as well as custom-built modern warehouses and fleet of vehicles.